Green purchase behavior: the role of green advertising, green awareness, and eco-literacy
نویسندگان
چکیده
Abstract The scope of Theory Planned Behavior used on this research to explore the consumer behavior concept. specific aim is identify relationship between green purchase behavior, advertising, and eco-literacy, with awareness as a mediating variable. statistical analysis technique Smart PLS 3.0, which examines direct indirect variables. sample size for 106 respondents who want buy products. results study showed that mediates advertising behavior. This in line current conditions Indonesia, where consumers are still intend adjust acceptance Consumers prefer traditional products products, illustrated by their low
منابع مشابه
The Impact of Green Advertising on Consumer Purchase Intention of Green Products
Chinese advertising industry has dramatically developed as consumers’ concerns over the impact of environmental degradation on their lives and interests increase, which results in a significant sale of green products. This study aims to explore how green advertising affect consumers purchase intention of green products. The data were collected from 313 consumers in Shanghai, China. The research...
متن کاملAssessing the role of self efficacy and social tendencies in green purchase intention and behaviour
The present study was carried out aimed to investigate the role of self efficacy and social tendencies in green purchase intention and behavior. This study is considered as an applied research in terms of purpose and descriptive-survey research in terms of data collection method. In this study, the statistical population includes all consumers of organic products supplied at Ofogh Koorosh chain...
متن کاملGreen is and Green IT: Organizational Awareness, Readiness and Competitiveness
Organizational awareness, readiness, and competitiveness as it relates to green information systems and technology has become all too familiar in recent years. As the world is taking notice of the damage that the earth has endured, more and more organizations have stepped up to address the issue. This article examines the GreenIS/IT literature published between 2000–2010 to provide a review of ...
متن کاملBuilding Green Hotel, by Employee’s Green Awareness, Knowledge and Skill
There has been a growing awareness of the need to implement environmentally friendly operations in the hotel industry, but most studies focus on guest behaviors. Only a few studies investigate employees’ willingness to comply with hotels’ green practices. This study seeks to further the investigation from the human resource perspective. Using alumni from a tourism and hospitality programs, this...
متن کاملGreen markets, eco-certification, and equilibrium fraud
Consumers voluntarily pay significant price premiums to acquire unobservable environmental attributes in green markets. This paper considers the performance of eco-certification policy under circumstances where consumers cannot discern environmental attributes in goods, but are able to form rational expectations regarding the extent of illicit activities in the green market. The main results ar...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: IOP conference series
سال: 2023
ISSN: ['1757-899X', '1757-8981']
DOI: https://doi.org/10.1088/1755-1315/1181/1/012025